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The guys are joined by the Head of Business Intelligence at Magento and Former CEO of RJMetrics. We hear about Roberts career history and how RJMetrics started and grew, despite having a logo that looked like a pair of underpants.
“It’s not just about where you invest your dollars, it’s about where you invest your time and your energy.”
Rob tells us how we can be more effective with our marketing by using the data gathered by Magento BI. By looking at the broader story of a customer you can find where your most valuable customers are being acquired from and make informed decisions based on your strategy – “More often than not the channel that brings in the most first time purchasers is actually not the channel that is bringing in the highest customer lifetime value customers”. The guys also discuss the constant shifts in data you will face when you change your strategy based on previous data and how to deal with that.
Social is an exciting space for advertising and personalization. Rob tells us about one of Magento’s latest acquisition Shopial, which now forms the core of Magento Social and the guys discuss the problems it will solve for merchants, especially those who are just starting out with social advertising.
RJMetrics spent 7 years building their product, pushing for growth and being able to connect to any data source under the sun, but the real key to creating deep product market fit and deep customer value is focus and so Magento BI Essentials was born, which is the affordable solution for merchants.
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These show notes are brought to you by Rebecca Brocton – go check out her youtube channel!