The guys get down and dirty on #magentohatmonday – which is truly the best of the Magento Community, Imagine MC Duties fall to Phillip, “Winkling” Conversion Rates, Healthcare Startups for Magento.

Show Notes

Roses are red

Violets are blue

Let’s leverage our synergies

And snag the low-hanging fruit

The boys start off the episode with some social lubrication tips and a few examples of deeply moving poetry.

2:56 – The new face of Imagine?

Phillip’s face has been plastered all over the internet since the public announcement that Phillip was asked to be the Master of Ceremonies for Imagine.

Phillip clears up his most asked question whether Mark Lavelle (@mklave1) is still in his shower.

6:36 – Warmr Up Your Network

Kalen and Tom Robertshaw have begun work on Warmr, an app that helps you follow up with people in your existing network. Hopefully the landing page is up by now…

“It’s a simple web app that pulls in your contacts from social and email and gives you an easy way to follow up with people you haven’t been in touch with.” -Kalen Jordan

Phillip thinks it could be pretty cool. Don’t panic, it’s a CRM. Or is it?

10:26 – Throwing Back 

Check out some interviews with Yoav Kutner (@YoavKutner), a co-founder of Magento, on the New Around Here? page at

13:35 – Kalen In the Ring 

Kalen recorded an episode of eCommerceFuel back in December that just released February 9. Head over there to hear Kalen defend Magento as a viable strategy for eCommerce merchants to launch. It’s like the Hunger Games up in here.

18:13 – Magento Hat Monday: The Good, The Bad, and the Ugly

#MagentoHatMonday. Where’d it start? Who came up with it? What is it? Why has it gotten so much more engagement than anything else?

The boys assign awards to their favorite hat wearers. We find out how the episode got its title.

21:46 – Innovating the Future of Magento

Finally some content. The five “finalists” for the Magento Innovation Lab have been announced. The boys give their thoughts and impressions as they go through the list.

Special shoutout to the Alexa cameo at 24:46. Hey girl.

Some fancy ideas on this list, like the ability to virtually try on glasses using AR.

32:50 – Incentivizing User Generated Content  

Oscar Healthcare will give you $1 a day for every day you walk 10,000 steps. It integrates with Google Fit and Apple Health. A cool, simple integration that incentivizes a healthy lifestyle.

If Oscar is willing to pay to take that many steps, there is definitely something to it. How’s your 2018 resolution coming along?

What could we see in retail that would elicit a similar response?

37:43 – Turn that Frown Upside Down, Negatives into Positives 

Jack Rogers is in the midst of a customer loyalty campaign brainstorm. Phillip gives some ideas on how to take negatives and turn them into positives using User Generated Content.

How can you spin negative business aspects or reviews into positive marketing?

42:00 – Office Envy

The Inchoo Office is 7,500 square feet of office porn. See what a thriving Magento business can get you.

44:13 – Get Interviewed As a Contributor 

If you have started to contribute to the Magento Core on Github for 2018, David Manners wants to interview you.

45:50 – Stack Exchange Critiques

Some fair criticism on where the Stack Exchange is in 2018.

The half-life of relevant contribution in Stack Exchange is so short that it’s creating a distrust of all answers and longevity of those answers. -Phillip Jackson

It’s going to take a vigilant community to maintain the ever bifurcating stack exchange and the ever-changing cloud product. Vote for moderators. It’s important.

49:54 – February’s Featured Magento Extensions

Kalen has some featured extensions for February 2018.

Some cool stuff here. Gene Commerce (known for Bluefoot CMS and the Apple Pay Extension) has a payment module that replaces the existing Braintree module in the Magento core with a suite of other payment options that could prove to be very handy.

What’s happening with the Magento Core Team?

56:32 – Kalen’s Growth Hack of the Week

Links / Mentions