In this episode, the boys get giddy over a positive review, discuss the trials and tribulations of hiring remotely, and talk about the newly created consultant landscape that comes with GDPR.

Listen Now! Or watch the video livestream here.

1:04 Bet You Weren’t Expecting Some Gore

Phillip starts this episode off with a bang by showing us the aftermath of a spill he took while riding his bike.

I guess that’s extra incentive to watch the video live stream…

Also, Kalen is educated on the wonders of Halo Top. Kalen also says that they need to hire someone to pull up images on Google in real-time so that viewers at home can see the images.

Phillip also talks about his love for The Good Place.

5:45 Meet Magento New York

Phillip spots Eric Hileman (@ericvhileman) from MageMojo in the chat and pulls off a pretty fluid segue to Meet Magento New York.

This year, the event takes place on September 5th and 6th in New York and has an awesome list of speakers including Ivan Chepurnyi (@IvanChepurnyi, Fillip Rakowski (@filrakowski, Jisse Reitsma (@jissereitsma), and many more!

Get your tickets now!

10:37 Another Great Review

Kalen brings up that MageTalk got another great review on Apple Podcasts.

Central to the Magento Community

Phillip and Kalen have such great on-air chemistry and banter that keeps listeners engaged throughout the whole podcast and wanting more. You feel a personal connection as if we are all sitting together at an Imagine lunch talking about our challenges, learnings, and airing of grievances. Definitely fan favorite of the Magento community!
-HobokenNoJokin, 07/22/2019

It seems like if you leave a review, you get an episode titled after you. Just saying…

In typical fashion, the boys play grammar police and analyze the review.

There are a handful of MageTalk listeners out in Hoboken, such as Redstage.

Also, Kalen and Phillip challenge you all to leave some well constructed, grammatically perfect, and meaningful reviews.

Have at them.

14:19 MageHike is Happening

 Kalen is organizing a hiking meetup in Austin called MageHike. So if you’re in the Austin area and like trekking through the outdoors, check it out.

It might be your only chance!

Kalen also rants about how he feels is absurd with its pricing.

16:48 A Couple Things on Hiring

Kalen changes pace to talk about a couple of things regarding hiring.

First, he brings up a book by Basecamp Called It Doesn’t Have to Be Crazy At Work. The thesis on the main page is a great example of how you should summarize your work in thesis form.

Phillip also suggests a few books that were recommended by Elena Leonova (@elena_a_leonova).

The books are Radical Candor and Start With Why.

23:00 The Pressure of Time Restraints

Kalen has also been thinking a lot about agencies, mainly how deadlines never get met and the insane pressure that comes with time restraints like this.

Phillip elaborates how they promote that a healthy work-life balance is better for everyone.

How do agencies deal with the inherent stress of deadlines in an ever-changing technological landscape?

The boys also talk about the pressure that comes along with specific holidays (such as Prime Day) and how to deal with seasonal craziness.

29:35 Remote Hiring Woes

Kalen brings up a Twitter rant from Josh Pigford (@Shpigford) regarding the trials and tribulations of hiring remotely. Kalen agrees that it’s helpful to sometimes speak about the negatives of hiring remotely.

Don’t worry, I’ve compiled the entire thread for you below. 

Phillip talks about some of the struggles he went through when he was trying to hire remotely. He brings up a story he heard from Mark Lavelle and how he was frustrated by some of the remote hiring regulations.

Kalen sneakily works in a Commerce Hero plug and lets us know that there are some really good candidates looking for positions right now.

Very impressive.

36:27 GraphQL Videos are Live!

Kalen was excited to talk about the videos on, but he didn’t have a membership so all he can talk about are the titles.

Does Kalen actually know what GraphQL is?

Phillip brings up that MageTalk listener Pat McLain in Michigan is a big contributor to the GraphQL project and just so happens to be a part of the Something Digital team. Phillip also talks about how important the GraphQL framework is for the future of PWA.

45:04 What is the New Mage?

Kalen asks if there is a new naming scheme in the current Adobe sphere just like everything was named Mage for Magento.

Is it Adobs- is it -Dobe?

The boys give a shoutout to Erin Kissling (@vertexerin) for being awesome and they let us know that she will soon be on Commerce Party.

Kalen takes credit for raising Commerce Party from the grave just like in Weekend at Bernie’s.

49:06 Phillip’s Powers Put Into Practice and Static Content Deploy

Phillip stretches the limits of his resurrection powers and puts some of the things he wants to happen out into the universe. Some of his attempts involve getting Mark Lavelle on the show and bringing MageEngage back.

Kalen gives a shoutout to Andrew Levine (@drewml) who recently hit a big milestone with his rewrite of static content deploy.


You can actually use the tool yourself here.

Paul Manafort promised that static content deploy would get better years ago. Turns out it didn’t and thankfully the community is stepping up to remedy this.

Kalen loves the fact that Andrew is developing things in full view of the public and you can see the community interest in real-time by gauging the interactions.

Also, in case you didn’t see…

57:46 Getting Into Compliance 

Phillip states that more people should be GDPR compliant and brings up that there are now GDPR Compliance firms in existence. He mentions that the CCPA (California Consumer Privacy Act) is the closest thing to an American GDPR.

What does this mean for the future of compliance once the CCPA goes into effect on January 1st, 2020?

Inchoo released a blog article back in 2018 in which they discuss the GDPR Compliant Magento 2 Database Dump that they performed.

Kalen thinks that the GDPR consultancy stance is interesting and that we will be seeing more of these in the future.

1:04:22 Some More Commerce Hero Updates

Kalen has been working on improving the matching logic and require tags within Commerce Hero. He was doing the matching manually before, so the automation has been really nice.

Phillip mishears “rate” and briefly thinks he heard that Kalen was filtering candidates by “race”.

Kalen calls out Twitter for not responding to anything he’s been posting recently but then going crazy on a tweet about typehints inside a loop.

Phillip critiques Kalen’s coding after actually looking at the code he posted.

I think Phillip needs some code review in his life. 

1:09:46 Some Final Topics 

Max Chadwick (@maxpchadwick) is giving a talk titled “What Agencies Want From Extension Providers” and is looking for some suggestions.

Kalen might have created a new word (or social event) when he was fixing a typo.


-Eric Hileman (@ericvhileman)
-Ivan Chepurnyi (@IvanChepurnyi
-Fillip Rakowski (@filrakowski
-Jisse Reitsma (@jissereitsma)
-Elena Leonova (@elena_a_leonova
-Josh Pigford (@Shpigford)
Pat McLain
-Erin Kissling (@vertexerin)
-Andrew Levin (@drewml)
-Max Chadwick (@maxpchadwick)

Halo Top
The Good Place
Meet Magento New York
It Doesn’t Have to Be Crazy At Work
Radical Candor
Start With Why
Commerce Party
Static Content Deploy
GDPR Compliant Magento 2 Database Dump