What happens when a Dutchman with no air conditioning meets a Texan who sits mere inches away from an industrial chiller? Hijinx and hilarity! In this episode of Magetalk, Kalen sits down with Guido Jansen, and discusses the psychology of eCommerce and Conversion Rate Optimization, the future of the Magento Assocication, some Webflow-isms, and much more. Listen now!


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