Thanks for listening! Please leave us feedback in the comments below.
You can subscribe to our podcast on iTunes and access the RSS feed here.
Sponsors
MageMojo
We know that you have a lot of options when choosing a Magento host – but we want you to give MageMojo a try. Not only does MageMojo have the fastest SLA in the entire industry – a mere 15 minutes! – but they’ll even pay up to 3 months of your hosting bill to get you back on your old host if you’re not satisfied.
Switch over to MageMojo today by visiting this special URL at http://magemojo.com/magetalk. Read over 300 MageMojo reviews on shopperapproved.com.
TurnTo
TurnTo customers know the power of user-generated content. You can more than double the product reviews that you’re getting today with TurnTo’s platform. They provide rich customer interaction, Q&A, ratings and reviews, and much, much more.
Extensions are available for Magento 1 and 2, as well as a host of other platforms. Find out more today at turntonetworks.com/magetalk
Hosts
- Kalen Jordan – @kalenjordan
- Phillip Jackson – @philwinkle
Guest
- Robert J Moore – @robertjmoore
Show Notes
The guys are joined by the Head of Business Intelligence at Magento and Former CEO of RJMetrics. We hear about Roberts career history and how RJMetrics started and grew, despite having a logo that looked like a pair of underpants.
“It’s not just about where you invest your dollars, it’s about where you invest your time and your energy.”
Rob tells us how we can be more effective with our marketing by using the data gathered by Magento BI. By looking at the broader story of a customer you can find where your most valuable customers are being acquired from and make informed decisions based on your strategy – “More often than not the channel that brings in the most first time purchasers is actually not the channel that is bringing in the highest customer lifetime value customers”. The guys also discuss the constant shifts in data you will face when you change your strategy based on previous data and how to deal with that.
Social is an exciting space for advertising and personalization. Rob tells us about one of Magento’s latest acquisition Shopial, which now forms the core of Magento Social and the guys discuss the problems it will solve for merchants, especially those who are just starting out with social advertising.
RJMetrics spent 7 years building their product, pushing for growth and being able to connect to any data source under the sun, but the real key to creating deep product market fit and deep customer value is focus and so Magento BI Essentials was born, which is the affordable solution for merchants.
Magento BI is available for all versions of Magento, TODAY. Magento 1 / Magento 2 / Magento Cloud / Community / Enterprise – it works! It will pull all your data retrospectively and even other sources, e.g. if you started on a different platform and then moved to Magento, you can still get a full overview of your business from the off.
Links/Mentions
These show notes are brought to you by Rebecca Brocton – go check out her youtube channel!
